Datatrics is a Customer Data Platform for small and medium-sized consumer marketing teams to take control of their data from all sources, both online and offline, and enables hyper-personalized campaigns that drive conversions.

With the Datatrics and Dotdigital integration, we are able to retrieve profile data. With this data, you can create specific audiences in Datatrics which you can use in Advertising channels. Furthermore, you can personalise your website based on the behaviour of these customers. It is also possible to add dynamic images to Dotdigital. These dynamic images are different, but relevant for each individual email.