Partners
Effect Digital
SILVER PARTNER
CERTIFIED PARTNER
Service Regions

UK & EMEA

About Effect Digital
Effect Digital uses first-party data and technology to help brands connect with people through exceptional on-brand experiences. We do this by helping brands gather, manage and harness first-party data and use this to build an engaged audience, turning customers into fans, and delivering sustainable revenue.
Effect Digital and Dotdigital
We believe brands have lost touch with their customers and become overly dependent on ‘middlemen’ such as paid media and aggregators to sustain and grow their businesses. As consumer privacy concerns erode the effectiveness of third-party data, brands need to focus on first-party data to survive and grow, DotDigital is a crucial partner, enabling us to deliver meaningful brand experiences to your customers.
Use Cases
Strategy & analysis
We start by understanding your goals and analyse your situation to develop a strategy and roadmap to get you where you want to go. Working closely with you we can help identify the challenges and opportunities you face and develop a digital strategy and roadmap that will drive long term success for your business.
Experience design
We research and understand your users, putting the user first to design creative, beautiful experiences that gets results. By optimising each touchpoint to ensure we are delivering a creative experience and tone that is on brand we can elevate the brand experience and build a deeper rapport with users, driving loyalty, advocacy and improving conversions.
Platforms & Engineering
We build and support modern tech platforms that enable you to scale and drive efficiency. We can help you get the most from the platforms you have such DotDigital to maximise the return on your investment, ensuring they are effectively integrated allowing us to orchestrate their operation, improving customer experience and delivering reliable business critical data.
Intelligence & Growth
We help scale audiences, and deliver targeted communications and campaigns that resonate with your customers to increase brand loyalty/advocacy, customer value and drive sustainable revenue growth. Underpinning our approach is data, tracking interactions across multiple touchpoints enabling us learn and optimise every part of the strategy and deliver measurable ROI on our activity.
Joint Customers
London City Airport
"I’ve worked with Effect Digital on a range of projects. They always bring their knowledge to the table and quickly support us. Since we moved to the Dotdigital Platform, Effect has been instrumental in helping us to get the most from the system, suggesting new ideas, building out our automation and integrations and improving the overall performance of our campaigns."
Dorota Zielinska - Digital Engagement Lead, London City Airport
British Rowing
"Working with Effect on revamping our email marketing has been fantastic, it's been so helpful having the team as hands-on support guiding us in not only redesigning our mailings, but also upgrading how and when we communicate with our stakeholders. We're really excited about the changes we've implemented with Effect's expertise to see how it can improve our stakeholder engagement! Would highly recommend working with such a knowledgeable and friendly agency."
Mel Caumont - Head of Membership, British Rowing

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