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About Microsoft Dynamics
Agility without limits: adapt and innovate with a hyperconnected business. Connect your data, processes, and teams with an intelligent business application and give them the insights and freedom to thrive.
Microsoft Dynamics and Dotdigital

Who we are

At Dotdigital, we harness the power of user data to drive engagement, conversion, and loyalty for brands as they grow. Our cross-channel marketing and lead nurturing tools help marketers build and convert their pipeline.

About the integration

Dotdigital for Microsoft Dynamics allows you to unlock the marketing potential of your CRM data. Use Dotdigital to send smart, automated and personalized messaging that drives engagement.

Built inside Microsoft Dynamics, single sign-on makes working across both platforms a breeze, and our certified Power Automate app makes building marketing workflows easy. Create customized automation programs that drive results and engage contacts across multiple channels.

Segmentation and dynamic content features allows you to generate interest with super-relevant messages. From promotional emails and post-event follow-ups, to renewal reminders and feedback surveys, personalize each contact’s journey as and when they interact with you.

How it works

Hook up your Microsoft Dynamics account to Dotdigital, and sync everything from contacts and accounts to survey responses and web behavior – plus two-way marketing preferences.

Start building campaigns straight away. Send contextual, data-driven messages off the back of user actions and deliver nurtured leads to your business. Segmentation tools enable you to split your audience and build marketing automations to suit every group. Over 600 data fields enable you to send hyper-personalized messaged that will keep contacts engaged. The integration will also sync engagement data into your CRM so you can track how well leads are being nurtured.
"As a result of Dotdigital, Trillium, and the RAeS working together, the society now has a single view of its members, is able to deliver relevant communications for each persona, and has successfully improved levels of engagement."
Use Cases
Unify your data
Two-way synchronization of marketing preferences ensures you always have a clear picture of your audience.
Effortless automation
Automate your messages to customers through Dotdigital using our drag & drop program builder. You can easily set up triggered emails, SMS, app notifications and more to send to the right person at the right time.
Complex solution
Dotdigital can be used in 21 languages, supports multi-currency and allows you to manage multiple brands from one account.
Powerful insights
Specifically designed dashboards allow you to track your engagement giving you a complete picture of campaign performance.

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