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User Generated Content (UGC) & Reviews

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About Trustpilot
Trustpilot is a review platform that’s open to everyone. Share your experiences to help others make better choices and encourage companies to up their game.
Trustpilot and Dotdigital

Who we are

At Dotdigital, we harness the power of customer data to drive engagement, conversion, and loyalty for brands as they grow and scale.

About the integration

Connect your Trustpilot business account to Dotdigital to seamlessly automate Trustpilot product and service review invites through your customer communications, helping increase your review count. Trustpilot product review data can then be imported as insight data against each contact in Dotdigital with a synced review, helping you create customized journeys for customers based on review data .

Using the integration, you can:

  • Add Trustpilot product and service review invites to communications.
  • Sync Trustpilot product review data to Dotdigital contacts.
  • Automatically enroll contacts who leave reviews into automated programs.
  • Build segments based on product review data.

EasyEditor extensions: App blocks
Trustpilot review content integrates directly with Dotdigital’s EasyEditor with App blocks. Installing the integration automatically imports App blocks into EasyEditor, letting you drag and drop Trustpilot content into email campaigns, surveys, pages, and forms, without editing code.

How it works

Follow the step-by-step instructions from your Dotdigital account to install the integration. Once authorized, the integration begins syncing your product review data. If you have a program ready, you can begin automatic enrolments as part of the installation process.

We store the following information as insight data against each contact with a synced review:

  • Review ID
  • Product SKU
  • Review Date
  • Rating Score
  • Review Content
  • Product Name
  • Review Type
Use Cases
Nurture your champions
Retarget your biggest fans to send thank yous and special offers to keep them coming back for more positive experiences.
Make the most of your data
Utilize Dotdigital’s full range of cross-channel communication capabilities to engage your customers on personalized marketing journeys.

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