Plinc and Dotdigital
Plinc specializes in the retail, DTC, ecommerce sectors, working with brands such as Marks & Spencer, Sainsburys (Argos, TU, Habitat), Halfords, Crew Clothing, and Sony Playstation.
Plinc provides Customer Data Platform (CDP) technology and Customer relationship management (CRM) services to better understand customers through data to drive more personalized and engaging customer communication.
Plinc’s CDP Unilyze connects customer transactional and engagement data from multiple sources to create a Single Customer View (SCV) and updates it in real time.
A suite of automated tailored customer reports, along with dashboards updated every 15 minutes, provide up-to-date customer insight for decision making. Users have access to the platform to query the data for bespoke reporting, analytics, audience segmentation and selection for marketing through SQL coding language or simple to use drag-and-drop tools.
AI and Machine learning models are built to analyse and predict customer behaviour for more responsive marketing campaigns and campaign planning tools take the heavy lifting out of managing and executing complex marketing campaigns.
Plinc’s Customer Data Platform connects seamlessly with other marketing technology through APIs to push customer audiences into marketing campaign delivery engines such as Dotdigital, social networks, and website hosts.
Plinc’s CRM marketing and consulting services provide support to use customer data efficiently and effectively. Services are customer landscaping, customer insight, campaign ideation, campaign delivery, test and learn programmes, loyalty programmes, personalization and targeting planning, campaign measurement and analysis, and programme audits.