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Datitude
Partners
Datitude
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UK & EMEA

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CDP & Data Analytics

Data management & analysis

Direct Mail & Offline

IPaaS & Connectors

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Datitude Website
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About Datitude
Struggling to access, trust or get what you need from your data? Frustrated with different versions of the truth? Datitude’s managed data platforms transform how businesses connect, integrate and unify data. Solutions include digital and retail systems integration, retail and customer data platform and direct mail campaign optimization and analysis.
Datitude and Dotdigital
Make sense of your data and the decisions that matter, using 𝙏𝙃𝙀 single source of truth with Datitude’s Retail and Customer Data Platform.

𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗗𝗮𝘁𝗶𝘁𝘂𝗱𝗲’𝘀 𝗗𝗮𝘁𝗮 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗛𝘂𝗯 and 𝗟𝗮𝗸𝗲𝗵𝗼𝘂𝘀𝗲

We connect, integrate and unify source data from disparate databases (both on- and offline) in our data lakehouse, giving a complete view of your data across your entire business in one place, in real-time. We turn it into valuable intelligence and actionable insight you can trust.

𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀

Easily access your data and discover the insights you need with extensive data modelling and advanced analytics including pre-configured dashboards, reports and trend analyses, or create your own, with a suite of tools.

Datitude’s Dotdigital integration provides the perfect marketing automation solution to create, target and customise cross-channel marketing campaigns. It enables you to leverage 𝙖𝙡𝙡 your data (customers, sales and stock) to make better decisions and target more loyal, higher-value, customers with greater certainty using real-time customer and trading data. Test different strategies, analyse response and uplift in average order values, assess what works, what doesn't, and how best to optimise order volumes, values and ROI.

𝗗𝗶𝗿𝗲𝗰𝘁 𝗠𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀

Want to add direct mail to the mix? We’ve got you covered! Plan campaigns with more sophisticated data selection and targeting strategies, get real-time performance analytics at game-changing speed, obtain accurate attribution and ROI with intelligent matchback analysis, and use Dotdigital’s platform to re-target and engage consumers.
"Mint Velvet began our relationship with Datitude in 2012 when phenomenal growth demanded greater business insight into trading activity and customer behaviour. For over 10 years, Datitude has been providing us with integrated data, from multiple systems, through a self-service data analytics front-end, alongside a suite of out-of-the-box reports and dashboards. Datitude’s Retail and Customer Data Platform also has the ability to extract data for slicing and dicing data in any way, including directly into Excel. Datitude has been a daily go-to for Mint Velvet over the course of the last 10+ years, helping to shape the best business decisions. However, Datitude’s real point of difference is them – the team behind the business really understands ecommerce, so they are always able to provide real-life insights and are passionate about helping businesses learn and adapt via their product."
Liz Houghton, CEO at Mint Velvet
Use Cases
Connect, Integrate & Unify your Data
Automatically connect, integrate and unify your data from multiple source systems (on- and offline) in real-time to remove data silos and gain the single source of truth across customers, sales and stock. Trusted data that’s easy to access and use for different needs with a suite of tools, including Datitude’s Excel add-in.
Advanced Analytics
Save time and make decisions that matter, on demand, with visibility and understanding of your data across all your systems in one place. Uncover valuable intelligence and actionable insights with extensive data modelling including a single view of the customer across all channels, lifetime value and order count, cross-channel campaign analysis, segmentation and cohorts, subscriber analytics, customer acquisition and retention, returns, device usage and more. With a suite of tools, including Datitude’s Excel add-in, you’re all accessing the same curated and trusted data, sliced and diced to meet different needs.
Cross-Channel Marketing Campaign Optimisation & Analysis
Plan, execute and analyse cross-channel marketing campaigns, including direct mail, using real-time customer and trading data and more sophisticated data selection and targeting strategies. Easily understand and improve campaign ROI with intelligent matchback analysis.
Joint Customers
Great Little Trading Co
"Datitude is our go-to for all our performance reporting and customer insights. We chose to work with them because of their passion for e-commerce, their genuine desire to help us succeed and their great can-do culture. Working with Datitude is like working with an in-house team as they have such a clear understanding of our business. They are responsive and personable as a team and light on their feet when we need assistance or changes."
Lisa Neatham, Head of Ecommerce at Great Little Trading Co

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