Integrating your Customer Data Ecosystem
Create a Single View of the Customer through the matching, cleansing and enrichment of integrated data sources. These sources collection points are accessed through methods such as API's, Webhooks and more. This gives a flexible approach to consolidating the customer data ecosystem.
Insight, Analytics, Modelling & Reporting
The ability to interrogate and track customer data when producing analytical and predictive machine learnings models such as Next Best Action / Channel / Product, Customer Lifetime Value, Propensity to Buy, Churn, Attribution and many more. Customer reporting dashboards are used to measure performance.
Feed Campaigns with Sophisticated Data Models
Using the wider scope of intelligence and variables available on customers to power execution (Martech or Adtech). This will ultimately drive a higher degree of targeting and personalization.
Customer Marketing Strategy
Horizon delivers the data and tools needed to help push you towards business objectives and KPI's. XCM's support team help to create workstreams and deliverables which are based on the customer strategy collaboratively set-out.