Partners
Playable
SILVER PARTNER
Service Regions

AMERICAS

APAC

UK & EMEA

About Playable
The gamification platform for marketers. We enable marketers to create, tailor and deploy gamification into marketing campaigns to captivate audiences with impactful experiences at every touchpoint. Acquire, grow and learn about audiences in a more valuable and personalised way.
Playable and Dotdigital
By combining the human instinct to play with the fundamentals of gamification, we unlock playable marketing.

Using interactivity to engage, it inspires meaningful relationships and delivers exceptional marketing performance.

Inspire meaningful relationships:

As a performance-driven solution, playable marketing supports a wide range of KPIs across every touchpoint of the customer journey.

Using interactivity to engage, marketers can connect deeper with their audiences to create more memorable brand experiences.

An inherently data-focused approach, it provides valuable insights to help marketers acquire, grow, and personalize audience experiences.

Proven to be both efficient and effective, delivering measurable and impactful results that optimize marketing budget spend and focus.
  • Over 650 customers
  • 67 seconds on average time spent with a playable campaign
  • 15 games are played every second on our platform
  • 99.4% customer support satisfaction rating
To learn more about Playable go to playable.com.
Use Cases
Ooni: St. Patrick’s Day wheel of fortune
To illustrate their gamification success, Ooni’s St. Patrick’s Day wheel of fortune campaign, serves as a remarkable example. Designed around the concept of luck , this campaign allowed participants to spin the wheel for a chance to win prizes, which included vouchers of 20€ and 40€ off an Ooni pizza oven, and a free recipe ebook as the consolation prize. Design-wise, the clever use of a spinning Ooni pizza oven with its’ chimney as the pointer added a special touch to the game, aligning with Ooni’s brand identity. In addition, Ooni learned that offering the free eBook as a consolation prize ended up being a great idea to incentivise participation, instead of participants winning nothing at all. The campaign achieved exceptional results, driving relevant traffic to Ooni’s website and generating a significant number of leads at a lower cost per lead. Despite the relatively low-value prizes, participants were drawn in by the interactivity of the gamified experience, underlining the power of playable marketing for them. Results 20% lower cost-per-lead than company benchmark on non-gamified lead generation campaigns 5,02% CTR on Meta paid ads for the US, and 2,53% for Ireland (The average CTR on Meta is estimated to be 0,90%) 2 minutes 56 seconds is the average time a participant spent with the brand per session. 148 hours of engagement with the brand in total “With this campaign, we drove loads of relevant traffic to the website, and it got us quite a lot of new leads at a really efficient cost-per-lead. We are very happy with the overall results, and it’s definitely a campaign we would want to run again“

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