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User Generated Content (UGC) & Reviews

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In reviews we trust: start collecting genuine text and video reviews from your happy customers in under 10 minutes. and Dotdigital was founded in 2010 with the goal of focusing on authentic and genuine reviews to help customers make a real difference to their business. The solution has been built to put clients at the heart of everything do and support their customers' businesses to monitor and grow their reputation online through the power of review collection, management, and publication.

Dotdigital and have come together to help you seamlessly target your audiences and send personalized campaigns based on their review history, which enables you to strengthen your email campaigns, click-through rates, and increase your revenue.

Customers who read real reviews are 4x more likely to convert into a paying customer, plus on average have a cart value that is 28% higher. It also enables you to build trust with your customers, with 93% of online shoppers saying that reviews have an impact on their purchasing decisions.


  • Use review data to segment your audiences and send targeted follow-ups.
  • Retarget your 5-star fans with a 'Thank you'.
  • Learn from customers whose experience should have been better.
  • Customize the look of your favorite reviews and feature quotes in clicks rather than minutes.

EasyEditor extensions: App blocks integrates directly with Dotdigital’s EasyEditor with App blocks. Follow the step-by-step connection instructions to automatically import App blocks into EasyEditor, and you can drag and drop content into your email campaigns without touching a single line of code.

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