Boost your email marketing results and create more personalized campaigns by combining BlueVenn and Dotdigital for a complete omnichannel marketing automation solution.
The BlueVenn Dotdigital connector utilizes BlueVenn’s advanced customer analysis and customer journey capabilities, as well as blending your offline, online and email data. This lets you drive more targeted segments and campaigns through Dotdigital.
About the connector
- Unify customer data from CRM, ERP, web, email, social, SMS and more into a central, robust database for a Single Customer View.
- Use powerful analysis and modelling capabilities to create selections, define customer groups and perform profiling of large volumes of data.
- Link Dotdigital campaign response data (clicks, opens & interactions) with other channel information in BlueVenn for multichannel analytics.
- Analyze your Dotdigital campaigns inside BlueVenn, to create the full journey of each customer, aggregating campaign results to look for patterns in ROI and campaign effectiveness.
- Use multichannel campaign capabilities and real-time web integration to deliver effective customer journeys, basket abandonment recovery campaigns and more.