Yotpo Loyalty
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Loyalty & Retention

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About Yotpo Loyalty
Yotpo, the leading ecommerce marketing platform, helps thousands of forward-thinking brands like Patagonia, Princess Polly, Rothy’s, Moroccanoil, and Steve Madden accelerate direct-to-consumer growth. Yotpo’s single-platform approach integrates data-driven solutions for reviews, visual marketing, loyalty, referrals, SMS marketing, subscriptions and more, empowering brands to create smarter, higher-converting customer experiences.
Yotpo Loyalty and Dotdigital
Yotpo’s ecommerce marketing platform helps brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for loyalty, SMS marketing, reviews, subscriptions, and more, Yotpo helps brands deliver winning, cohesive customer experiences that drive ecommerce growth.

Yotpo integrates with the tools brands use every day, including Google and Meta, and is available on all major ecommerce platforms, including Shopify, Salesforce Commerce Cloud, Adobe Commerce, and BigCommerce. Yotpo is a Forbes Cloud 100 company with offices worldwide including the United States, Israel, United Kingdom, Bulgaria, and Australia.

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About the integration
Yotpo’s comprehensive integration with Dotdigital allows brands to craft a more intelligent email marketing strategy. Leverage Yotpo data to send more effective emails directly through Dotdigital based on loyalty and referral program engagement data and customer-specific spending habits.

With Dotdigital and Yotpo, brands can drive ROI with more targeted messaging to increase revenue, seamlessly incorporate loyalty program data into email marketing campaigns, segment audiences based on purchasing habits and program engagement data, and manage their email marketing strategy all in one place.
"Yotpo and Dotdigital share a common belief that every customer experience should be personal and relevant. The reviews and loyalty integrations between our two companies allow brands to do just that - by leveraging Yotpo reviews and loyalty data seamlessly within Dotdigital, brands are able to craft a more intelligent and personalized email strategy that boosts performance."
Use Cases
Segment Customers
Enrich customer data in Dotdigital with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Personalize Communications
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.
Trigger Loyalty Messages and Flows
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
Joint Customers
"We're always thinking about retention and how do we get people to keep coming back."
Amy-Lee Cowey, Global eCommerce & Digital Head at Barbour

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