Cognito Motorsports: A successful Open Source to Commerce website port!
Both Magento Open Source and Adobe Commerce are great solutions for eCommerce sites that are growing, and need more versatility/customization than its counterparts. With that flexibility comes the necessity to decide which integrations are best, if you need a third party developer, and eventually, asking yourself, “do I need to move from Open Source to Commerce?” You may also find yourself asking, “can I port my site over, and how much downtime will I experience?”
Fortunately for you, 121eCommerce recently spoke with Brandon Hong, the Operations Manager, from Cognito Motorsports on the successful porting of their website from Open Source to Commerce. We also asked them the specifics on what made them choose 121eCommerce, and how working with us has been different from other agencies. Our Senior eCommerce Marketing Manager, Cole Godsey, led the interview with Brandon.
https://121ecommerce.com/resources/case-studies/cognito-motorsports/
Ohio Power Tool: Revenue Increased by 50% after launch
Since launching their website, Ohio Power Tool’s revenue has increased by over 50%, and they are experiencing much more flexibility and functionality after moving over to Magento. We were also able to launch their new site at 5% under their budget. Ohio Power Tool had worked with a previous vendor to help with their eCommerce website, and while their rates were lower, it took twice the amount of time to have updates completed. Ohio Power Tool was so impressed in working with 121eCommerce they mentioned they “would never leave or work with someone else again.”
https://121ecommerce.com/resources/case-studies/ohio-power-tool/
HVAC Direct: A successful Magento build from start to finish!
When HVAC Direct was looking to build their eCommerce site, they looked into several options without finding a definitive solution to fit their business’ needs. As a business that allows customers to buy HVAC systems and equipment for their homes directly from them, as opposed to a wholesaler, HVAC Direct’s business model is unique. As they offer a wide-range of heating/cooling parts, systems, and even fireplaces, their eCommerce site would require more customization, more product attributes, integrations, and a tie-in to their ERP and CRM systems to be successful.
As their research continued, they hired a Senior Manager of eCommerce, Chris, to help spearhead their project. With his experience in working in the eCommerce space previously, he knew what platforms to avoid, and what could help their business thrive. That’s where Magento, and our relationship with them came into play. Our Senior eCommerce Marketing Manager, Cole Godsey, led the interview with Chris, and dove deeper into why they chose Magento over other platforms, and why 121 was their preferred agency to work with.
https://121ecommerce.com/resources/case-studies/hvac-direct/
The Flodraulic Group: 3 eCommerce successes in one project!
At the launch of Flodraulic’s site, they experienced the steadiness and reliability that comes with being on Magento’s platform. Outside of a few minor updates, there have been no issues with their launch. Most-importantly, they have been so happy with their website, they’ve decided to also work with us on their digital marketing efforts with FocusedROI, our sister marketing agency. When it comes to our clients, we don’t want to “just build an eCommerce site;” we want to help set their business up for success just like we did for Flodraulic.
https://121ecommerce.com/resources/case-studies/flodraulic/
Dealermarket: 2x Faster Site Speed
A faster website with a completely re-designed frontend for easier search, reorder, and faster checkout. A thoroughly integrated, easy-to-manage backend. Custom-built functionality that opened the door for Dealermarket to bring their top-selling product, Autosoft checks, in-house.
The site’s performance, speed, and user experience were all improved. Needless to say, Dealermarket is thrilled with the results:
“The main reason we wanted to migrate to a new platform was to bring our biggest revenue-generating product, Autosoft check printing, in-house. Our current platform couldn’t handle the functionality and the team at 121 showed us how easy it would be with Magento. Our new site is fast, looks great, has a powerful search, and super easy for our clients to use. Plus, the backend is much easier for us to manage. Thanks 121!”
– Joe Zumpella, Director of eCommerce
Since we launched Dealermarket’s website, they have not reached out to us for any enhancements or updates in months. We take this as a point of pride, since we set them up to succeed from the start with our initial training sessions along with the overall site build.
https://121ecommerce.com/resources/case-studies/dealer-market/
Formulator Sample Shop: Volusion to Adobe Commerce Migration
Adobe Commerce’s impressive B2B suite was just what FSS had been searching for. Shortly after launch, they went from taking orders over the phone and via email to an efficient, uncomplicated order process that increased their AOV, order frequency, decreased processing time.
Making changes to the site is now quickly accomplished with Page Builder, a simple drag-and-drop content management system where promotions and changes can be scheduled months in advance.
Product count became a non-issue with Adobe Commerce’s unlimited product catalog and to round out the project, we developed and implemented a fresh new design that FSS loved and helped elevate the brand’s image.
FSS is thrilled they have replatformed from Volusion to Adobe Commerce and are never looking back.
https://121ecommerce.com/resources/case-studies/formulator-sample-shop-volusion-to-magento-migration/
Pinnacle Promotions: Unified B2B/B2C Experience
With the launch of their new Adobe Commerce site, Pinnacle Promotions was able to deliver a fast, feature-rich, easy-to-use site for their B2B and B2C clients.
Search results are served up instantly and a streamlined checkout help increases conversions.
We developed highly customized product detail pages that included a real-time cost estimator, request a quote functionality, and a bulk ordering grid with colors and sizes.
We also installed a mega menu that featured category images and enabled Adobe Sensei to serve up product recommendations.
Managing content, adding products, and scheduling promotions are easy and intuitive with Page Builder and can be easily handled internally by multiple members of their team that are not developers.
Finally, with the successful launch of their new Adobe Commerce website, Pinnacle is now poised to add on their clients’ websites under their one instance of Magento.
https://121ecommerce.com/resources/case-studies/pinnacle-promotions/
Norscot: SuiteCommerce to Magento Migration
After migrating to Magento, Norscot is now experiencing a vastly more efficient platform to operate on. The cost savings have been huge since instead of being forced to hire specialized outside developers for specific tasks, they can now handle nearly all website development internally with Magento’s easy-to-use, intuitive backend.
Creating new landing pages, product pages, and category pages take hours instead of days or weeks with Magento’s native drag-and-drop content development tool, Page Builder. The Norscot team can also create, schedule, and preview promotions right from the admin on a working replica of their site using Content Staging.
But the biggest win for Norscot has been the ability to stand up their microsites in record time. Their time-to-market has gone from months to days and now includes nationally-recognized brands such as:
https://www.norscothogstore.com/
http://www.norscotsites.com/Corvette
https://www.gmccollection.com/
https://www.norscotstihloutfitters.com/
https://121ecommerce.com/resources/case-studies/norscot/
Event Source: Accelerated Development Schedule
In less than four weeks since the launch of their new site, they had already brought in nearly $60,000 in sales. They are seeing 15-20 new accounts being created daily, their AOV has increased significantly and their conversion rate is in the double digits.
Their site now features their entire catalog with product attributes for easy filtering. Products have been well organized into intuitive categories and an easy, powerful search speeds up product discovery.
The site has a beautiful, functional design, is fast, user-friendly, and is getting rave reviews from customers and employees alike.
https://121ecommerce.com/resources/case-studies/event-source/
Clemtex: Quick Time to Launch
After months of delays with their previous web developer, we launched Clemtex’s all new eCommerce website on the latest version of Adobe Commerce in just under four months.
Clemtex customers can now place orders on a fast, easy-to-use, mobile-first website. We added custom functionality to process equipment rental requests and we implemented the ability for customers to submit a quote before purchasing.
Searching for products has been simplified and expanded with filtered navigation and customers can now request a quote directly from the website.
With a cleaned up backend, they can now manage all aspects of their storefront with ease. Site speed has been greatly improved and performance metrics are up across the board.
Only a short time after their launch, Clemtex’s new eCommerce division has already greatly impacted their overall revenue.
https://121ecommerce.com/resources/case-studies/clemtex/
Vintage Tub & Bath: Highly Customized Product Pages
In less than a year’s time since their launch, Vintage Tub has already seen dramatic results when compared to the same period from the previous year:
- 100% increase in total online revenue.
-63% increase in the number of orders placed.
- 23% increase in AOV.
Their new site not only looks great but provides their customers with an excellent shopping experience. Pages load fast despite multiple integrations, extensions, and custom code. Social login was enabled through Google and Facebook to provide customers with quick account access. Yotpo was integrated for credible, AI-powered reviews. Search was enhanced with Elasticsearch to serve up targeted results in real-time.
Plus, the backend is much easier to manage. Their team can quickly make changes to the website, create new pages and launch promotional banners all without the involvement of a developer.
https://121ecommerce.com/resources/case-studies/vintage-tub-bath/
Nutramedix: Mobile-First Site
We launched their new Magneto 2 Open Source site in time for Black Friday and it turned out to be their best sales day ever. They hit six figures in sales with just 58 SKUs. Their site is faster, safer, mobile-first, and a powerful search. Checkout time has been cut in half and they can now offer cross-sells and up-sells.
- 50% Faster checkout
- +60% Black Friday sales vs previous year
- +8% Variance of hours: SOW vs launch
https://121ecommerce.com/resources/case-studies/nutramedix/
Affiliated Parts: 46% Increase in AOV
Affiliated Parts is already seeing significant results after just a short time after launch with their new Magento 2 site:
- 46% increase in AOV.
- 22% increase in average time on site.
- 21% decrease in average page load time.
Plus, their customers now enjoy a seamless ordering and checkout process, and a responsive, mobile-friendly website. Switching to Magento 2 also boosted overall site performance: pages are loading faster and site speed has increased.
We integrated nearly two dozen extensions and connected Magento’s frontend with their backend ERP. And our development team checked off the items on Affiliated Parts’ wish list. We redesigned product page tabs to accommodate custom information, created custom out-of-stock messages, BOPIS shipping options, and created a “same-day shipping” countdown timer on the home-page.
https://121ecommerce.com/resources/case-studies/affiliated-parts-46-percent-increase-in-aov/
First Gear: Average Variance From Scope to Launch: +2.5%
We launched First Gear on the latest version of Magento Cloud. They were able to take full advantage of Magento’s deep set of native features and functionality to deliver a site that was easy to use for both business and retail customers.
Notable on the project was the low average variance between estimated hours vs. actual.
All aspects of First Gear’s business are now under one instance of Magento which has freed up hours of time for their staff. The design is updated and better represents their brand. Content management is a breeze, even across multiple sites and “microsites.” Leveraging Magento’s flexibility and scalability, First Gear can now create as many custom catalog “mini-sites” as they need without our support or developer involvement.
All major performance metrics have improved, including site speed, site search UI and a streamlined checkout.
https://121ecommerce.com/resources/case-studies/magento-commerce-average-variance-from-scope-to-launch-2-5-client-case-study/
The Universal Group: SuiteCommerce to Magento 2 Migration
The robust, native B2B platform was a gamechanger. The Universal Group went from taking B2B orders over the phone to an efficient, easy-to-use online order process that increased AOV, order frequency, and decreased order processing time.
The new site was launched on December 18, 2019, and the client was heard to say: “We should’ve done this years ago.” Needless to say, The Universal Group is thrilled with the results.
They now have a robust, easy-to-use B2B portal that they can share with their B2B customers. This puts them on par with their competition and has laid a solid foundation to expand their B2B offerings.
Their entire schematic section of the website has opened up new sales channels and additional ways for customers to find specific products in relation to the product their attached/associated with.
https://121ecommerce.com/resources/case-studies/magento-commerce-suitecommerce-to-magento-2-migration-client-case-study/
Mission Restaurant Supply: Seamless Magento 1 to Magento 2 Migration
Both Magento Open Source and Adobe Commerce are great solutions for eCommerce sites that are growing, and need more versatility/customization than its counterparts. With that flexibility comes the necessity to decide which integrations are best, if you need a third party developer, and eventually, asking yourself, “do I need to move from Open Source to Commerce?” You may also find yourself asking, “can I port my site over, and how much downtime will I experience?”
Fortunately for you, 121eCommerce recently spoke with Brandon Hong, the Operations Manager, from Cognito Motorsports on the successful porting of their website from Open Source to Commerce. We also asked them the specifics on what made them choose 121eCommerce, and how working with us has been different from other agencies. Our Senior eCommerce Marketing Manager, Cole Godsey, led the interview with Brandon.
https://121ecommerce.com/resources/case-studies/mission-restaurant-supply/