R-cubed loves bringing businesses out of the darkness to find the answers for better marketing results. They call it Data Enlightenment. They don't just find the hidden opportunities but act on them too. It sounds simple, but they know most companies face common challenges around data, expertise and technology.

R-cubed is an independent data team that brings together expert data skills and cutting-edge technology to deliver what we call data enlightenment.

They've brought together fully-fledged marketing practitioners from industries such as financial services, travel, loyalty scheme providers and media companies. Why? Because it means their clients trust them to challenge them, recognizing that they've stood in their shoes and know the right questions to ask.

It's this hands-on experience that gives them their unique offering – a deep understanding of customer behaviour and a culture of curiosity. They'll keep challenging themselves and their clients to find the answers to the questions that matter. They'll uncover why your customers act as they do, what you can do about it and most importantly, what that opportunity is worth to you.