Collect, connect, and enrich customer data (securely):
- Unification: Deterministic unification across multiple keys
- Enrichment: Calculated attributes
- Predictive: AI powered attributes to reveal what a customer will do next
- Prescriptive: AI powered attributes to recommend what brand should do next
Tools: Analytics and workflow tools for:
- Insights and segmentation; (Understand)
- Acquisition and growth; (Target & Activate Experiences)
- Customer service and sales; (Serve)
- Measurement and analysis; (Track and Benchmark)
Services: A talented team of retail experts providing:
- Strategy and roadmaps
- Analytics and reporting
- Project and program management