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CDP & Data Analytics

Data management & analysis

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Distil is the AI-led Customer Data platform for every business, large or small. And at its heart is the Single Customer View, the place where your customer data finally starts to make sense. and Dotdigital puts the power of your customer data and A.I. into your hands. With, you can collate customer data from your disparate sources, before letting intelligently interpret, arrange and enrich it to form complete customer profiles that can maximize your use of Dotdigital. and Dotdigital work in harmony to allow you to create data-driven, effective, hyper-personalized campaigns while putting you in charge of your customer data.

About the integration collects your customer data from your full tech stack. It then uses artificial intelligence to automatically stitch this data together to form a single customer record. also tracks customers browsing behavior, purchases, and views of the content you publish. Using all this information enhances each customer record with attributes like interest tags and product recommendations.

The result is an extremely rich customer Profile that can be used to create focused, relevant segments.
  • Sync these segments and customer profiles automatically to dotdigital and make them available for you to use throughout your lifecycle marketing.
  • Use the attributes as triggers in program builder, as dynamic content, in segment builder, or via liquid mark-up in your emails. gives you the foundation upon which you can build truly effective, scalable, revenue and engagement delivering campaigns through Dotdigital.

Find out more at
"Because of our customers' preferences and needs are now deeply embedded across all our communication channels and our customer touch points. Distil is our data fuel across the entire business ensuring we always know who are our best customers and how to get more of them. Crowdcube literally wouldn't be where it is today without Distil."

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