Dutch Search Awards: 2 nominations together with Lobbes.nl
Together with Lobbes.nl we have been nominated in 2 categories: Best Shopping Campaign and Best CRO Campaign. Product specs matter! By visualizing the most important product specifications in images, we created +18.6% conversion on desktop and +3.2% conversion on mobile for Lobbes. Do you want to know what that looks like? Go to: https://hubs.la/Q01tjd090 (also useful for Sinterklaas or Christmas shopping).
Nomination Dutch Search Awards: Best CRO Campaign for King Louie
For King Louie, sustainability is an important part of the brand strategy and communication to the outside world. But does communicating sustainability in Google, Meta and onsite have a positive effect on purchasing behaviour?
Solution? We set up an ad copy A/B test in Google Ads to validate whether sustainability in headlines actually leads to a positive influence on consumer behavior.
Result? A series of experiments with sustainability throughout the customer journey.
Google Ads: CTR: +14%
Onsite: Mobile Conversion: +7% and Desktop Conversion: +12.68%
Meta CTR: +77%
Cost-per-view content: - 43.8%
Dutch Search Awards: 3 nominations together with Condoom-anoniem.nl
Together with Condoom-anoniem.nl we have been nominated in 3 categories: Best PPC Local Campaign, Best PPC Low Budget Campaign and Best Display Campaign.
For the starting point of this case we were asked the following question: How do we increase the brand awareness of Condoom-anoniem.nl among young people with a very small budget without being able to use Google and Meta?
Solution and result? By combining Digital Out Of Home in student houses with smart 3rd party display targeting, branded search traffic has increased by 53% and the number of orders by 100%!
Nomination Dutch Search Awards: Best PPC B2B Campaign for ACES Direct
Aces Direct is a B2B party with a wide range of IT Products.
The request from Aces Direct was to be able to advertise at product level, for their important search terms, without using Google Shopping.
With the Channable Text ad generator and a custom feed with ad customizers, the entire campaign was created automatically and dynamically, with all items consolidated as much as possible at Ad group level.
The result? A dynamic and automatic B2B search campaign, according to the Hagakure method. Resulting in a ROAS of +1294%.