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Guidance
Partners
Guidance
SILVER PARTNER
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AMERICAS

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About Guidance
Guidance is an ecommerce agency based in Marina Del Rey, CA, providing digital commerce solutions for brands like Fitbit, Ray-Ban, Benefit Cosmetics, and Footlocker. Guidance specializes in Shopify, Adobe, BigCommerce, and Optimizely platforms .
Guidance and Dotdigital
Guidance has been in business for over 25 years and has worked to evolve with the ever-changing ecommerce ecosystem.

Trusting your business performance to a partner isn’t easy. We earn that trust through results. We have earned hundreds of awards for our work through the years. Your success is our success. Here is how Guidance works to provide solutions for clients:

Web Development
Combine Guidance's technical depth and world class CX for intuitive digital experiences.

Customer Experience
Proven conversion rate optimization (CRO) strategies and award winning creative to elevate your brand storytelling.

B2C Ecommerce
Optimize the path to purchase and boost conversion for long term success.

B2B Ecommerce
Transform channel cannibalization into new market penetration and profitability.
"Guidance is a world-class agency that fosters a collaborative atmosphere where I'm always set up for success!"
Kevin Lainez, Senior Project Manager
Use Cases
Valvoline Case Study
Link to Valvoline Case Study: https://www.guidance.com/case-studies/valvoline-instant-oil-change Valvoline’s previous website technology was outdated and did not permit the flexibility of changes the fast-paced digital world requires for an optimal customer experience. The newly designed website is built on Optimizely Digital Experience Platform’s robust and scalable CMS platform and includes features such as store locator, online reputation management, coupons and digital wallet functionality.
Fitbit Case Study
Link to Fitbit Case Study: https://www.guidance.com/case-studies/fitbit Guidance delivered one of the most sophisticated BigCommerce implementations: a global, headless retail solution all while influencing the BigCommerce product roadmap along the way. This cloud hosted SaaS platform has provided consistent and reliable functionality, refocusing time spent maintaining systems to deliver features and functionality to help Fitbit accelerate their ambition to recapture the global health and fitness market share.
Benefit Cosmetics Case Study
Link to Benefit Cosmetics Case Study: https://www.guidance.com/case-studies/benefit Guidance replatformed 42 websites within one instance of Optimizely (Episerver) for Benefit, deploying a content block solution that simplifies their content management and allows for easy product updates across multiple languages. The project supported Benefit's goals to increase customer engagement and enhance their reputation as the #1 brow brand worldwide.

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