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Provenance
SILVER PARTNER
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AMERICAS

UK & EMEA

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Conversion Optimisation

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About Provenance
Provenance is a platform that validates and amplifies sustainability credentials for consumer packaged goods.
Provenance and Dotdigital
Who we are
Provenance is a platform that validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence.

By enabling businesses to be transparent about their impact from discovery to checkout, Provenance helps businesses realise their sustainability ambitions and future-proof their market share.

How it works
By embedding Provenance’s clickable sustainability badges (e.g. B Corp, Independently Owned Businesses or Recyclable Packaging) on product pages, you can communicate your sustainability progress in a way that customers love.

Provenance’s technology also enables you to track exactly how your customers are interacting with these initiatives, to better understand what they care about most.

To learn more about Provenance go to provenance.org.
"Our brands with Proof Points [clickable sustainability badges] are seeing 20% higher conversion, which shows the value transparency has to consumers. We’re excited to be empowering our customers with facts so that they can cut through the green and blue washing all too common in the beauty industry, and make informed choices. As a retailer, Provenance has also given us real confidence in the accuracy of every sustainability claim, and the time-saving from automating the process is invaluable."
Use Cases
Reduce the risk of greenwashing
Brands that make misleading environmental claims face costly lawsuits and reputational damage. Reduce the risk of greenwashing by publishing compliant, product-level sustainability claims with Provenance.
Increase conversion by up to 35%
Your hard-earned sustainability credentials are getting lost in product description copy. Embed simple, trustworthy impact badges on product pages that nudge shoppers to buy in line with their values.
Get in front of more eco-conscious customers
Get discovered by more values-led shoppers by appearing in our retail partners' sustainable search filters and edits. Plus, drive awareness of your positive impact with a brand profile on our shopper directory.
Improve brand trust and perception
Have confidence that your messaging is credible, backed by the relevant evidence, and aligned with regulatory standards. Each of Provenance’s Proof Points comes from the Provenance Framework – an index of 125+ social and environmental impact claims and certifications which is continuously updated to meet evolving ESG terminology and compliance standards.

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