Havas CX Helia

Havas CX Helia is a leading global customer experience agency dedicated to creating "experiences that hit different" by fostering deep connections between brands and people. As an integral part of the Havas Group, Havas CX Helia leverages its expertise in data, technology, and creativity to design and deliver exceptional customer journeys.

The agency's unique approach centres on understanding customer "subcultures"—the shared passions, identities, and interests that bring people together. By recognising that today's customers gather around these subcultures rather than simply being "audiences," Havas CX Helia builds experiences that earn belonging, leading to significantly higher customer lifetime value.

Havas CX Helia specialises in transforming customer interactions into meaningful relationships, offering services that include:

• Customer Experience (CX) Strategy & Design: Developing data-driven strategies and innovative experiences that resonate deeply with customer subcultures.
• Data & Analytics: Utilising advanced analytics and insights to uncover what truly matters to customers and optimise every touchpoint.
• Technology & Platforms: Implementing cutting-edge martech and CX solutions to enable seamless and personalised customer engagement.
• Creative & Content: Crafting impactful creative campaigns and compelling content designed to create a sense of belonging.
• CRM & Loyalty: Building and managing programmes that nurture long-term customer relationships and drive advocacy.

By combining strategic foresight with a deep understanding of human connection, Havas CX Helia empowers brands to move beyond mere reach to true connection, delivering experiences that customers don't just notice, but actively choose to be a part of. They are committed to helping partners achieve sustainable growth by creating brand experiences that genuinely matter.