Moxxii

Moxxii is a strategy and creative consultancy operating at the intersection of commerce, customer experience, and brand transformation. The firm partners with B2B and B2C organizations to build stronger customer connections, accelerate sustainable growth, and create lasting business impact.

Founded by Heather Nigro, Moxxii brings more than a decade of consulting and executive leadership experience, working alongside founders, executive teams, and high-growth organizations to align business objectives with customer needs through research, strategy, branding, creative direction, and digital optimization. Experience spans the agency, software, and brand sides of the business, with leadership roles and client engagements including Publicis Sapient, BigCommerce, CoverGirl, S'well, Bokksu, Oscar de la Renta, Juice Beauty, D'Adamo Personalized Nutrition, and other leading consumer brands. Collectively, these initiatives have contributed to more than $1 billion in online revenue across retail, fashion, luxury, health and wellness, and consumer products.

Moxxii combines human-centered thinking with data-driven decision-making to improve customer acquisition, conversion, retention, and the overall customer experience. Services focus on helping organizations better understand customer behavior, identify opportunities for growth, and translate insights into measurable business outcomes through strategic planning, digital optimization, and creative execution.

Core Capabilities

• Ecommerce & Digital Commerce Strategy (B2B & B2C)
• Fractional Leadership & Executive Advisory
• Customer Research & Persona Development
• Customer Journey Mapping & User Experience Strategy
• Brand Strategy, Positioning & Branding
• Creative Direction
• Session Analytics & Behavioral Insights
• Lifecycle Marketing & Customer Retention
• Omnichannel Customer Experience Strategy
• Ecommerce Technology Evaluation, Platform Selection & RFP Management