Sequoia Insights

Sequoia is a successful data agency with a principal focus centred on charities and membership organizations, stepping up the value they get from their data, building a deeper understanding of supporters or members and ultimately, creating a self-sustaining data powered engagement strategy.

Our team of experienced professionals share more than 100 years of award-winning data experience supporting the not-for-profit sector. Collaboration is the key to our success, as we work hand-in-hand with established internal teams adding value to their work, or alongside ambitious organisations taking their first steps in using data.

We’ll support organizations in all or any part of the data journey. Our flexible approach acknowledges that all organisations are different and each project or requirement is unique. We bring our standard tools and processes to bear to give you a jump start to success – to rise above every challenge you face.

We’ve distilled our overall methodology into three main sections:

Sequoia Foundations - Integrate your data into the Sequoia Warehouse.

Sequoia Insights - Generate enhanced understanding of your performance drivers.

Sequoia Action - Optimise and enhance your engagement strategies through integrating with software such as Dotdigital.