Synchronicity Marketing is a data-driven digital marketing consultancy specializing in email, content, and ecommerce strategy for both B2C and B2B brands seeking new customers, increased online visibility, improved customer retention, and digital transformation.
Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy.
As the current Vice Chair of the ANA’s Email Excellence Center, she is a recognized global expert, thought leader, and speaker with 20+ years of experience in digital and email marketing strategy. Karen has contributed to ecommerce growth for countless brands in DTC, financial services, travel, healthcare, retail, and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway, and many more.
She has also been a professional educator in the space since 1999, designing and delivering training, certifications, webinars, and workshops for the Association of National Advertisers (ANA), the American Marketing Association (AMA), Digital Marketing Institute (DMI), MarketingProfs, and private companies.
"We hired Karen to audit and assess email marketing for our Hale Groves brand and create a roadmap for future performance improvements and program optimization. Karen is a true professional who puts results and best-of-breed innovations first for her clients while keeping a realistic eye on their capabilities and adapting her expertise to what’s relevant for their particular industries and business models."