ZAGO Agency

ZAGO is a Shopify Premier Partner based in Stockholm and Malmö, Sweden. We design, build, migrate and market Shopify stores for brands selling across the Nordics and internationally, and we have been a Shopify partner since 2014.

Email and lifecycle marketing is a core part of that work. Because the same team builds the store and runs the marketing on it, the emails are tied to real store data: products, orders and customer behaviour. In practice we:

• Review existing email accounts: deliverability and domain setup (SPF, DKIM, DMARC), flow coverage, campaign cadence, segmentation, list health and signup forms
• Set up and migrate accounts, including domain authentication, contact import and Shopify data integration
• Build automated flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back, cross-sell and review requests
• Design and code reusable, responsive email templates in the client's brand, with editing guidance for their own team
• Plan, write and schedule campaigns, then report on what drives revenue and test improvements month to month

Our approach is simple: fix the flows that run automatically before spending time on campaigns that run once.

We are a Dotdigital partner and use Dotdigital for ZAGO's own newsletter.

Alongside email we handle Shopify and Shopify Plus development, store migrations, custom apps and integrations, speed and conversion work, and localisation for brands selling in several markets.

Brands we have worked with include Sif Jakobs, DRKN, ABBA The Museum, Fur, Lace Laboratory, Silkberry, FIIRE, Folk Kombucha, Skytrition, Care of Beds and Björk & Berries.

We work in English and Swedish, and ZAGO holds a 4.9/5 rating from 463 reviews in the Shopify Partner Directory. Most projects start with an audit or a short call, so we can tell you early what is actually worth fixing.