Bazaarvoice

Bazaarvoice is a Software as a Service (SaaS) company that turns social media into social commerce for the world's best global brands by enabling authentic customer-powered marketing.

They achieve that by first letting consumers create and share ratings, reviews, questions, answers, and stories about products and brands on client websites. They then syndicate that content across the Web and through the channel to reach shoppers wherever they are.

This customer-generated content has a tremendously positive influence on purchase decisions. It is also rich with customer intelligence, which they analyze and provide to their clients so they can make real-time, information-based decisions that affect all aspects of their business — marketing, product R&D, and operations.

This strategy of putting customers at the center of your business helps you achieve measurable results across your entire enterprise.

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Dotdigital Personalization.

Bazaarvoice and Dotdigital Marketing

Connect your Bazaarvoice account with Dotdigital Marketing to sync review data and engage customers with automated programs driven by their feedback. Use ratings, and review content to segment audiences and personalise campaigns.

With this integration, you can:

• Sync review data, including review comments, to contact records
• Enrol customers in automated programs based on their reviews
• Segment audiences by review ratings
• Leverage review content for personalised messaging
• Access detailed review scores and product information

Bazaarvoice and Dotdigital Personalization

• Make marketing more engaging and better converting.
• Build consumer trust in a purchase decision.
• Harness FOMO to speed up decision making.
• Tackle browse, form, and cart abandonment.

Get more out of Bazaarvoice to boost ROI

By joining up Dotdigital Personalization and Bazaarvoice, you can engage and sell by providing a consistent experience across your emails and online store.

You can embed our social proof widgets into the homepage, product and category pages, newsletters, triggered emails, and more, to lift engagement and sales.

Quick and easy implementation

Dotdigital Personalization pulls your product reviews from the Bazaarvoice API, including scores and counts.

To collect customer data and personalize the experience across channels, Dotdigital Personalization can be added to any website with a few clicks.