Litecard
If brands use Dotdigital Marketing for email, SMS and WhatsApp marketing, they usually use Litecard for Mobile Wallet marketing. Litecard creates an owned marketing channel inside Apple Wallet and Google Wallet - without requiring customers to download another app. Customers can save a personalised loyalty, membership or offer/reward directly to their phone in one tap. The card can display their name, points balance, member tier and current offers, updating automatically whenever their data changes. Brands can also send lock-screen notifications through the wallet pass, creating a direct way to reach customers without competing in an inbox or paying for another SMS. Unlike a campaign that disappears after it is opened, a wallet pass remains on the customer’s device throughout their lifecycle. It can be updated, personalised and used online or in-store at any time. Litecard works alongside existing CRM, loyalty, eCommerce and point-of-sale systems. It does not replace the current technology stack - it extends it by giving customer data and offers a persistent home on the customer’s phone. Brands using Litecard have recorded: + 93% higher revenue per wallet customer during sales periods + 45% higher order volume +25% increase in CLTV and order frequency These results come from using existing customer data and CRM journeys while adding a channel that customers carry with them every day. No app. No rebuild. No disruption to the existing stack.