Facebook Lead Ads - Dotdigital Integration Directory

About Facebook Lead Ads

Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it's already pre-populated with their Facebook contact information and ready to be sent directly to you.

Facebook, by Meta, helps you make things happen like no other social network.

Facebook Lead Ads and Dotdigital

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.

About the Dotdigital integration

With the Facebook lead ads integration, you can import your generated leads directly into Dotdigital for easy follow-up. Build customized contact journeys with automatic program enrolments directly from sign-up.

Link your Facebook Business account to your Dotdigital account in just a few clicks. You simply need to follow the step-by-step guided process through our in-app Integrations area and you’ll be ready to go in no time at all.

No need to worry about data mapping - the integration handles all of that for you.

About the Fresh Relevance integration

Make your Facebook ad budget work smarter with personalization.

Marketers choose Fresh Relevance to:

Display landing page content that’s customized to the clicked Facebook ad.
Tailor onsite pop-ups to the referring traffic source.
Retarget website and app visitors with Facebook Ads.
Reach more in-profile shoppers through Facebook Lookalike Audiences.

Use cases

Stay in control

You can choose exactly which lead ads you want to sync your data from, and using Dotdigital’s sophisticated automation tools, tailor the journey for a contact based in their specific interests or engagement.
Cross-channel personalization

With Fresh Relevance, features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.
Make the most of your data

With Facebook lead ad data stored against your contacts, you can take advantage of a whole range of customisation and data management features to help you maximise return on your marketing efforts.
Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to reach more visitors.