If brands use Dotdigital Marketing for email, SMS and WhatsApp marketing, they usually use Litecard for Mobile Wallet marketing.
Litecard creates an owned marketing channel inside Apple Wallet and Google Wallet - without requiring customers to download another app.
Customers can save a personalised loyalty, membership or offer/reward directly to their phone in one tap. The card can display their name, points balance, member tier and current offers, updating automatically whenever their data changes.
Brands can also send lock-screen notifications through the wallet pass, creating a direct way to reach customers without competing in an inbox or paying for another SMS.
Unlike a campaign that disappears after it is opened, a wallet pass remains on the customer’s device throughout their lifecycle. It can be updated, personalised and used online or in-store at any time.
Litecard works alongside existing CRM, loyalty, eCommerce and point-of-sale systems. It does not replace the current technology stack - it extends it by giving customer data and offers a persistent home on the customer’s phone.
Brands using Litecard have recorded:
+ 93% higher revenue per wallet customer during sales periods
+ 45% higher order volume
+25% increase in CLTV and order frequency
These results come from using existing customer data and CRM journeys while adding a channel that customers carry with them every day.
No app. No rebuild. No disruption to the existing stack.
"Litecard's functionality inside Dotdigital has helped us unlock push notifications and amazing personal customer experiences for our brands. Customers can view their loyalty and profile data from their mobile wallets instead of logging in online or going through emails/SMSs. Looking forward to what's to come!"
Litecard connects directly with Dotdigital Marketing, turning existing customer data into personalised Apple Wallet and Google Wallet passes.
When a customer profile is created or updated, Litecard can automatically generate a wallet pass displaying information such as their name, member ID, points balance, loyalty tier and current offer.
The pass remains live after it is downloaded. When customer data changes in Dotdigital Marketing, Litecard automatically updates the card without requiring the customer to download it again.
Litecard also writes the customer’s Apple Wallet link, Google Wallet link and desktop QR code back into their Dotdigital Marketing profile. These can be added to existing email templates, welcome journeys, post-purchase messages and loyalty campaigns using standard personalisation fields.
This allows teams to:
• Distribute wallet passes through existing Dotdigital Marketing journeys
• Send lock-screen notifications for new or expiring rewards
• Trigger personalised offers, win-back campaigns and loyalty updates
• Refresh points, tiers and offers automatically
• Connect in-store scans and transactions to customer profiles
Each wallet pass can include a unique barcode or QR code for identification at the point of sale, helping connect physical-store activity with the customer’s Dotdigital Marketing profile.
The integration sits on top of the existing Dotdigital Marketing setup, with no separate platform for marketing teams to manage. A pilot covering wallet distribution, a loyalty or offer use case and an initial notification campaign can typically be launched within a few weeks.
Litecard gives Dotdigital Marketing customers a direct CRM channel beyond email and SMS - inside the mobile wallet their customers already use.
A customer joins your loyalty program. Instead of emailing them a link to a webpage, you send them a digital card that saves to Apple or Google Wallet in one tap. Their points balance updates automatically every time they shop. No app to download. No login to remember. The card lives on their phone and stays current without you sending a single follow-up.
A customer has a $10 reward sitting unused. Instead of hoping they see your email, you send a lock screen notification directly through their wallet pass. It appears on their phone like a bank alert. They tap it, open the card, and head in-store to redeem. No inbox required. No paid media spend. Just a timely nudge through a channel they actually check.
A customer crosses the spend threshold to reach Gold status. Their wallet card updates in real time to show the new tier. They receive a lock screen notification telling them they have levelled up. The moment feels personalised and instant. No email delay. No manual campaign needed. The CRM detects the change and the wallet does the rest automatically.
A customer has not purchased in 90 days. Your CRM flags them as lapsing. Litecard automatically generates a personalised win-back voucher and delivers it as a wallet pass via your next email send. The offer sits on their phone until they use it. No more discount codes buried in an inbox. The voucher travels with the customer until the moment they are ready to buy.
A customer walks into your store. Staff ask for their loyalty card. Instead of searching through emails or asking for a phone number, the customer opens their wallet and presents the pass. Staff scan it directly from the screen. The transaction is recorded, points are updated, and the data flows back to your CRM instantly. Faster checkout. No friction. Clean attribution.
A customer buys online. Instead of sending a standard tracking email, you push a live order pass to their Apple or Google Wallet. The pass updates at each stage: confirmed, dispatched, out for delivery, ready to collect. Every update arrives as a lock screen notification. No app needed. No tracking link to hunt for. The customer always knows where their order is.