Lytics

Your customer data is underperforming when your business needs it the most. Lytics unifies your customer data into a complete profile, provides insights and automates workflows, like ad targeting, in real-time.

Unlock your customer data and drive ROI.

Integrating Lytics with Dotdigital Marketing allows you to use Lytics' powerful identity resolution and audience insights to drive multichannel campaigns.

• By importing your Dotdigital Marketing contacts and their activity into Lytics, you'll be able to apply Lytics powerful insights to your email and multichannel campaigns.
• Export Lytics audiences to a Dotdigital Marketing list, which can then be used for campaigns using any of Dotdigital Marketing's supported channels.
• Automate imports of recently modified data to keep your contacts' data fields up to date in Dotdigital Marketing.