FAM

Boost repeat purchases and customer LTV with credit-back rewards funded entirely from not paying payment fees.

The Fam-Dotdigital Marketing integration is designed to connect your platform with Dotdigital Marketing in order to manage and update custom contact data fields based on user activity.

When the integration is set up, it checks your Dotdigital Marketing account for the existence of two specific custom data fields. If these fields do not already exist, the system automatically creates them. This setup is a one-time process and ensures that the required fields are in place for future updates.

The custom fields include data relevant to your business logic, such as loyalty credit amount and its expiry date. Once the setup is complete, the integration becomes event-driven. Specifically, when a user successfully completes a payment for an order during checkout, the integration is triggered to push data updates to the corresponding contact profile in Dotdigital Marketing.

Using Dotdigital’s API, the values for the two custom fields are updated in real-time, ensuring the contact data remains accurate and up to date.