- Verified integrations
- Data management and analysis
- UK and EMEA
- Bronze
Manage complex segmentations and synchronize audiences across digital platforms, such as Facebook, Bing, and Google.
Integrating marketing and sales data to understand customer journeys and enhance business performance.
Dotdigital and Fusion Analytics
WebFusion is designed to help manage audiences across multiple platforms such as Bing, Facebook, and Google.
WebFusion contains a number of online and offline data points, and allows users to create audiences using a number of pre-built triggers. Alternatively, for those users with complex segmentation needs, we can apply complex machine learning or segmentation scoring to manage the audiences.
WebFusion will then synchronize these audiences across different platforms. This will ensure that you have the same segmentation audience on each platform and can align messaging. Our testing has shown that this can reduce the cost of acquisition for some cells by as much as 60%.