Lob

Programmatically send personalized postcards, letters, and checks to your customers with comprehensive per-piece mail tracking and analytics.

Send customized postcards based on customer behavior or other events. Reactivate lapsed users with personalized postcards or verify your customers’ physical addresses for identity purposes.

Lob triggers each piece of mail on demand, no batching required.

Key benefits of using Lob with Dotdigital Marketing

• Manage your online and offline marketing channels from one single interface.
• Craft truly omnichannel customer journeys that accompany customers on and off screen.
• Extend your digital campaigns with postcards, letters, and sealed mailers.
• Reach unengaged subscribers, who aren’t responding to digital campaigns, with direct mail.
• Deepen your customer relationships with event invites, loyalty rewards, and other personalized campaigns.
• Automate your direct mail within Dotdigital‘s program builder, linking it to any marketing program.
• Test and optimize direct mail within the context of your omnichannel marketing strategy.
• Encourage a first purchase by sending direct mail featuring a promo code to new subscribers.
• Send a physical event reminder via Lob to contacts that have attended previous events.