MyPlace

Capture valuable customer data on your WiFi network and integrate directly with your favorite marketing applications. Automate your marketing to increase customer retention and loyalty.

The MyPlace integration with Dotdigital Marketing makes it easy for multi-location businesses to grow their contact lists and automate smarter customer journeys using guest WiFi. As customers connect to a business’s WiFi network - whether in cafés, stores, salons, or gyms - MyPlace captures key data points like email address, visit history, and custom attributes. This data is instantly synced to Dotdigital Marketing in real time, creating new contacts or updating existing profiles with enriched insights.

The integration is designed to be seamless and low maintenance. Businesses simply connect their WiFi network to MyPlace and authorize the Dotdigital Marketing sync via OAuth. From there, captured data flows continuously - enabling marketers to trigger automations, segment by visit behaviour, and personalise messaging based on in-location engagement. Common use cases include automating welcome emails after a first WiFi login, sending location-specific offers based on visit frequency, and building re-marketing audiences from real-world interactions.

By combining MyPlace’s data capture with Dotdigital Marketing’s automation tools, businesses can bridge the gap between offline activity and digital engagement - helping them grow lists faster and market more effectively with no extra staff effort.