- Automation and productivity
- Conversion optimization
- Direct mail and offline
- Loyalty and retention
- Personalization
- UK and EMEA
- Americas
- Retail
- Travel and hospitality
- Sports and leisure
- Finance
- Partner
optilyz is Europe’s leading direct mail automation software. Letters, postcards and self- mailers can be integrated into cross-channel marketing in a data-driven and personalised way.
optilyz makes it easy to leverage your customer data for personalised marketing, allowing you to create targeted print campaigns with significantly less effort and resources. This leads to improved customer relationships and better insights into your audience.
Moreover, optilyz is pre-installed in leading marketing clouds and CDPs, and offers flexible integration via API or webhooks for nearly any system, ensuring you don't need extensive technical resources. Engage with your customers on any channel and invest in building a strong, customer-centric brand with optilyz.
What you can achieve with us
- Increase the performance of your print campaigns
- Make your data available for personalised marketing
- Improve the relationship to your customers
- Generate better insights about your customers
- Realize targeted print campaigns with less effort & resources
- Engage with your customers on any channel
- Invest in creating a strong, customer-centric brand
Expand your reach with optilyz, as you can roll out your print campaigns in over 26 countries worldwide. We offer local printer and delivery networks in key markets including Austria, Switzerland, the Netherlands, Belgium, the UK, Canada, Australia, and New Zealand, ensuring a truly global yet localised approach.
"As the best tool in Europe for automating mailing campaigns, optilyz enables us to implement highly segmented campaigns with minimal effort."
Dotdigital and optilyz GmbH
Dotdigital Marketing, serving as your Customer Data Platform (CDP), acts as the central hub for all your customer data. This rich data empowers you to build sophisticated customer journeys.
optilyz can be integrated into these Dotdigital-powered journeys. By leveraging the comprehensive customer insights from Dotdigital Marketing, optilyz enables you to trigger highly personalised direct mail at the perfect moment within your cross-channel strategy.
This powerful combination allows you to maximise customer conversion rates by adding the impactful, personalised touch of direct mail to your digital efforts, creating a truly unified and effective customer experience.