Optimove

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth.

The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.

Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.

The Dotdigital Marketing-Optimove connector is configured on an individual client basis by our Custom Tech Solutions team, in line with Optimove’s standard guidelines. To chat about getting started contact your Dotdigital Customer Success representative.

The Dotdigital Marketing-Optimove connector allows you to send Dotdigital Marketing email campaigns directly to your Optimove contacts. It syncs email template listings and campaign statistics to Optimove to allow for orchestration and imports Optimove contacts in to Dotdigital Marketing to allow for sending.

How it works

• Dotdigital Marketing email template listings sync to Optimove every 30 minutes.
• In Optimove, select the campaign template and contacts for the send.
• From the Optimove channel options, select Dotdigital.
• The connector handles contacts data import and campaign personalization at the point of the automatically scheduled send.
• Campaign statistics are automatically synced back to Optimove twice daily.