Preezie

Bring the in-store guided shopping experience online and capture first party data. Increase conversions, capture more emails, gain first party data, reduce returns and customer service enquiries.

Customers can now connect their Dotdigital Marketing account directly with the preezie platform.

When user submits their contact information at the end of a preezie journey, all of the quiz data is passed alongside the contact data directly into Dotdigital Marketing.

By using the explicit quiz data that preezie captures, you can segment, create or inform marketing campaigns easily to further support your marketing efforts, driving click-through and conversion rates to exceed campaign averages.

Data is passed as Contact data fields and Insight data, so can be used to analyze trends, segment your contacts and power your campaigns with.

Synced data includes:

• Questions and answers to all quiz questions
• Product details recommended by the quiz
• Contact details such as name, email, phone, date of birth, and consent