Try With Mirra

Try with Mirra is a global Try at Home technology empowering brands to bridge the gap between online convenience and in-store confidence.

Built for modern retailers, Try with Mirra allows customers to try before they buy receiving items without upfront payment and only paying for what they decide to keep. This seamless experience gives shoppers confidence in every purchase while helping brands reduce friction, lift conversion and build long term trust.

Fully integrated with leading ecommerce platforms, Try with Mirra delivers measurable commercial impact for fashion, beauty and cosmetic brands worldwide.

Across all live merchants, the platform drives:

• +67% median uplift in average order value (after returns)

• +68% median increase in first-time conversion rate

• –87% median reduction in discounts applied

• 95% of shoppers surveyed by Humii said they were more likely to checkout when offered Try with Mirra

Dotdigital Marketing integrates seamlessly with Try with Mirra to enhance customer engagement throughout the Try at Home journey. When a shopper places a Try with Mirra order, Dotdigital can automatically trigger personalised email and SMS flows, from order confirmation and delivery updates to reminder prompts when the trial window is nearing completion.

This integration allows brands to communicate with customers at the right moments, reinforcing trust and encouraging higher completion rates. By connecting Dotdigital Marketing’s automation with Try with Mirra’s transactional and behavioural data, retailers can create more tailored, timely experiences that drive stronger retention and higher conversion.

In short, Try with Mirra powers the confidence to try and Dotdigital Marketing amplifies it through personalised, automated communication.