ZAP~POST is the direct mail automation platform built for modern CRM teams. We enable you to trigger hyper-personalised, targeted and tracked Direct Mail from real-time customer data - with full revenue attribution fed back into Dotdigital Marketing.
From abandoned baskets to high-value reactivation campaigns, ZAP~POST turns CRM intelligence into measurable offline revenue. We’ll print and post them whenever your customers might be tempted to shop to drive sales, conversions, sign-ups and customer engagement.
"...The design workflow, data transfer, and speed were miles better than what we’d been doing previously."
The Dotdigital Marketing x ZAP~POST integration enables you to orchestrate automated Direct Mail journeys using real-time customer data.
⚡️ Customer segments and lifecycle triggers in Dotdigital Marketing instantly trigger personalised postcards and letters via ZAP~POST.
⚡️ Direct Mail engagement is then fed back into the ZAP Insights dashboard, enriching your customer profiles and enabling true cross-channel optimisation.
⚡️ Your data-driven offline channel behaves like email, but is delivered to their doorstep.
Hit play on the video to watch a clip of our latest webinar with Dotdigital's Barry Faulkner and ZAP~POST's Andrew Curran & Grace Hatchman. See how businesses like yours are activating automated Direct Mail within their CRM strategy!
Two audiences, two goals - one test that worked. "I was honestly surprised by how well the e-commerce postcard performed. These were customers who hadn’t engaged with us in months, and yet the orders that came through were really strong." - Holly Unwin, Group Marketing Manager
World Travel Holdings didn’t need any convincing of Direct Mail’s efficacy. But ZAP~POST X Dotdigital helped them transform it from a resource-heavy slog into a responsive, high-performing channel - one that blends creativity with conversion & print with precision.
Sent to varying contact segments, seeing incredible results - existing & lapsing customers. “...ZAP~POST was an obvious choice” - Lizzie Carter, Founder
Targeted loyal, repeat customers who couldn’t be reached digitally, about product launches, events & a new loyalty scheme.
Lapsed customers who were uncontactable digitally... Promo with 25% off their next order & referral scheme was mailed, with unbelievable results!
Personalised every piece of DM for each individual customer with their size & PURL to size-filtered results. We're extra proud of this one as it won us a GOLD award for Mail Performance!