Zeotap

Zeotap was originally born in Berlin in 2014, providing high-quality data to marketers. But soon recognised a bigger challenge: brands needed to be able to create multi-channel personalised experiences, but doing so required a means to act on customer data.

Therefore, in 2020, Zeotap launched its own Customer Data Platform (CDP), “Zeotap CDP”, in addition to its existing data offering now called “Zeotap Data”, that enables marketers to unify, segment, enhance and activate their customer data in a world that prioritises data privacy and compliance building on its legacy and expertise in proprietary data blending and stitching capabilities.

Zeotap is also the founding member of Zeotap ID+, a universal marketing ID initiative which will enable both advertisers and publishers alike to scale their addressable advertising activities in a cookie-less world.

The company works with the world’s top brands including Virgin Media O2, Amazon, and Audi and more.