Manage and automate
Automatically create and maintain lists for your registrants, attendees, and absentees, and optionally enroll contacts into programs based on their attendance status.
Collections
- Dotdigital-built integrations
Categories
- Business communication
- Event management
Region
- UK and EMEA
- Americas
- APAC
Partner tiers
- Integration only
Platform
- Dotdigital Marketing
Support
Dotdigital
Deliver your message, captivate your audience.
Engage your audiences and grow your business with high-quality video webcasting using Zoom’s online webinars.
Dotdigital and Zoom Webinars
Who we are
At Dotdigital, we harness the power of customer data to drive engagement, conversion, and loyalty for brands as they grow and scale.
About the integration
Build and grow in-the-moment webinar engagement with cross-channel marketing.
With the Dotdigital Marketing for Zoom Webinars integration, you can manage all your webinar promotions through Dotdigital Marketing. Promote, remind, follow up with webinar attendees and registrants, and engage no-shows with appropriate re-engagement messaging.
How it works
The Dotdigital Marketing to Zoom Webinars integration lets you promote, remind, and follow up with registrants for your Zoom Webinars.
You can:
- Sync registrants, attendees, absentees, and last attended or registered webinar against any contact.
- Trigger an email with additional event details to new registrants and keep your webinar front of mind.
- Send email and SMS webinar reminders a few days before to maximize attendance.
- Create post-webinar automation campaigns and engage attendees beyond the webinar.
- Add webinar registrants to lead nurture campaigns and keep them engaged post-event.
- Enroll absentees into re-engagement programs and retarget them across social and Google Ads.
- Drive sign-ups for future webinars based on interests and previously attended webinars.
Use Cases
Track and engage
Track the last webinar your contacts attended or registered for, and store this info in their contact data fields. Use this data to send follow-ups and keep the attention of your attendees.