Adobe Commerce (Magento) - Dotdigital Integration Directory

About Adobe Commerce (Magento)

Build multi-channel commerce experiences for B2B and B2C customers on a single platform with Adobe Commerce. From catalog to payment to fulfillment, their future-proof technology gives you a commerce platform that's endlessly flexible, extensible and scalable.

A key feature of Dotdigital's solution is the Magento [Adobe Commerce] connector. This allows for a near-real-time sync of all our customers, subscribers' data, and their transactions. This data is leveraged when building automation rules that help us target the required customer segments, without the need for any exporting and importing.

Naomi Szabo, Marketing Manager (Digital) at VetShop Group of Companies

Adobe Commerce (Magento) and Dotdigital

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.

About the Dotdigital integration

Our Adobe Commerce connector is a deep, feature-rich ecommerce integration that enables you to integrate your marketing with your customer and product data. Connect with your customers on their favorite channels, including email, chat and SMS, and convert them with relevant and personalized messages. Set up triggered notifications throughout the customer journey and gain time back to focus on other priorities.

With your data in Dotdigital, take advantage of features including:

eRFM persona insight
product data enrichment
intelligent product recommendations
abandoned cart and browse recovery
transactional emails and SMS
dynamic content
automatic data synchronization
coupon codes

About the Fresh Relevance integration

Turbo-charge your online store and emails with a joined up, customized brand experience that accelerates conversions.

Thanks to our robust integration, you can effortlessly use your shop data to build powerful personalized campaigns, fueled by real-time data insights.

Adobe Commerce users choose Fresh Relevance to:

Personalize the online store and emails
Test and optimize
Benefit from a unique depth of capability
Automate email marketing
Display dynamic content across channels
Only pay for what’s needed with our flexible subscriptions

Use cases

Effortless automation

Automate your messages to customers using our Drag & Drop Program builder. You can easily set up triggered email, SMS, app notifications and more to send to the right person at the right time.
Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to reach more shoppers.
Make the right decisions fast

Unify your data to get a clear picture of your customer journey and discover new opportunities to convert. Easily identify customers in your most engaged and least engaged segment groups using eRFM customer modeling.
Drive engagement with personalization

Use your customer and product data within Dotdigital and Fresh Relevance to build personalized messages and website experiences. Using powerful segmentation and dynamic content features, you’ll reach your customers with relevant content that will drive purchases.