Apteco

All your multi-channel marketing insights from all your data sources, actionable in one easy-to-use platform. Apteco's powerful customer analytics and audience targeting software helps you convert data into actionable insights.

Harness the power of Apteco analytical and multi channel campaigning capability to turn data insights and into action and seamlessly use Apteco's integration with Dotdigital to fulfil the send of emails and SMS to relevant recipients.

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.

Apteco and Dotdigital

• Understand the impact of marketing activity through the extensive integration with Dotdigital.
• Send message templates set up in the Dotdigital platform through Apteco.
• Utilise Apteco’s ability to pull back engagement or responses from the sends which are then displayed in reports or as communication history to understand which campaign, which messages, and which channels are engaging your customers.

Apteco and Fresh Relevance

• Select and export the results you want and Fresh Relevance will quickly personalize your marketing to match.
• Deliver consistent content across channels.
• Unify siloed data to create rich customer profiles.
• Test and optimize tactics with multivariable A/B tests.