- UK and EMEA
- Americas
- APAC
- Platinum
- Dotdigital
- Fresh Relevance
Developed by: Dotdigital
Support Email: support@dotdigital.com
About BigCommerce
Whether you're just starting out or an established high-volume business, BigCommerce has the features you'll need to empower your online growth.
Memorable customer experience remains a top priority for businesses, which is impossible to achieve without the proper understanding of who your customers are. As the industry becomes competitive and content-driven, it’s important to remain relevant and engaging at the same time. Partnering with Dotdigital enabled us to leverage the data collected through the automation tools, segment them, and create highly engaging content for our customers.
BigCommerce and Dotdigital
About Dotdigital
Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.
Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.
About the Dotdigital integration
Power-up your marketing using valuable customer insights including RFM personas and order and behavior tracking. Take advantage of Dotdigital's range of automation tools to create all the multi-channel marketing programs you could ever need.
Dotdigital is made for busy marketers. Designing emails is a breeze, segmenting audiences takes no time at all, and automating workflows and programs saves you time to re-focus on other priorities
With your ecommerce data in Dotdigital, you can take advantage of features including:
- eRFM persona insight
- intelligent product recommendations
- abandoned cart and browse recovery
- transactional emails and SMS
- product and order data synchronization
About the Fresh Relevance integration
Thanks to our robust integration with BigCommerce, you can effortlessly use your shop data to build powerful personalization campaigns, fueled by real-time data insights.
BigCommerce users choose Fresh Relevance to:
- Personalize their online store and emails.
- Test and optimize.
- Benefit from a unique depth of capability.
- Automate email marketing.
- Display dynamic content across channels.
Use cases
- Inspire engagement
Build beautifully branded email campaigns with zero design experience; our EasyEditor does all the work for you. Plus use carefully crafted SMS, chat messages, and app notifications to grab your customers’ attention and drive them to purchase. Automate cross-channel messages following customer actions like abandoning a cart or completing a product information form.
- Personalize
Use Fresh Relevance behavioral targeting and advanced segmentation to achieve your unique goals, for example, sell your high-margin items, turn new customers into repeat purchasers or increase CLV.
- Powerful insights
Specifically designed dashboards allow you to track your revenue, orders, and customers giving you a complete picture of campaign performance. Use the purchase data at your fingertips to better segment and target your customer's with eRFM profiling.
- Identify your valuable customers
Use segmentation templates to find and retarget high-intent browsers. Our data fields and dynamic content blocks will allow you to easily send relevant and personalized messaging.