Google Ads

Whether it's more sales, traffic or brand awareness, Google Ads can help reach your goals.

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.

About the Dotdigital integration

Google Ads program node

Maintain and grow your audiences easily and improve your retargeting efforts using the Google Ads channel node in Dotdigital programs.

Simply create a channel profile in Dotdigital to connect your Google Ads account and you can make use of the Google Ads program node to add or remove contacts from your audiences, based on whatever criteria you choose. You can add new audiences within the node itself, as well as working with existing ones.

Use contact data field based decisions to allow you to be selective about the contacts you push to Google, and view reporting for synced contacts, keeping you in control of your data.

Google Ads: Lead Forms

Google Ads: Lead Forms make lead generation simple. When people see your ads, they can complete a form and send their details directly to you.

The Dotdigital Google Ads: Lead Forms integration automatically syncs these submissions into your Dotdigital account, so you can start nurturing new leads immediately with personalized campaigns across email, SMS, and more.

About the Fresh Relevance integration

Make your Google ad budget work smarter with personalization.

• Boost conversions by ensuring that the content of the Google ad is reflected on your landing page.
• Welcome new website visitors with a pop-up that’s tailored to their referring traffic source.