Google Analytics

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.

Google Analytics and Dotdigital

Gain deeper insights into your marketing efforts by adding Google Analytics tracking to your email and SMS campaigns and Dotdigital Pages and forms.

• Understand how your contacts interact with your campaigns and on your site.
• Use these insights to optimize your marketing efforts.
• Easily analyze your data and compare across your campaigns.

Google Analytics and Fresh Relevance

Analyze the impact of personalization.

• Send Fresh Relevance data to Google Analytics to enhance your dashboards and review it against other data held by Google Analytics.
• See the next steps taken by customers after interacting with personalized content.
• Analyze the impact of personalization by comparing the segment of those who saw a personalized item against those who didn’t.
• Understand the impact of device type on the success of personalized content.