HubSpot - Dotdigital Integration Directory

About HubSpot

HubSpot's CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.

HubSpot and Dotdigital

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.

HubSpot and Dotdigital

Sync data between Dotdigital and HubSpot without manual data entry or messy, time-consuming imports.

Here’s what you get with Data Sync by HubSpot:

Two-way sync: Data is shared between Dotdigital and HubSpot in real time.
Default field mappings: Set-up is quick with out-of-the-box field mappings already created for you.
Historical syncing: Your existing data will sync right away, and updates will sync as they happen.

Field mappings connect matching information in each app—and we’ve already created them for you. Out-of-the-box default field mappings make set-up quick and keep your data clean and organized.

Custom field mappings are available with Operations Hub Starter or Professional plans. Custom mappings add the flexibility to create your own mappings or make changes to your default ones.

HubSpot and Fresh Relevance

By joining up Fresh Relevance and HubSpot, you can fuel your growth marketing and consistently achieve KPIs by personalizing campaigns across channels.

Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website. It also offers a comprehensive set of digital marketing tools to personalize your emails and the website based on these insights.

Recover more shopping carts than with any other system.
Enrich HubSpot with transactional behavioral customer data from your website.
Design the recommendations strategy that best achieves your unique goals.
Improve visitor identification and behavior tracking.

Use cases

Lighten your workload

Make manual data entry a thing of the past by syncing contacts between HubSpot and Dotdigital. When records are created or updated in either app, that information will be automatically shared with the other one.
Take charge of your data

You’re in control of your data. You can set up a one- or two-way sync, which means you can either sync data from only one app to the other or back-and-forth between both apps. You can also add a filter for any subscriber field (like opt in type or custom fields) or HubSpot list to sync exactly what you want—and nothing you don’t.
Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to reach more visitors.
Cross-channel personalization

With Fresh Relevance, features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.