HubSpot - Dotdigital Integration Directory

About HubSpot

HubSpot is a leading CRM platform used by marketing, sales, and service teams to manage customer relationships and drive growth. It provides tools for contact management, automation, content, and reporting—all designed to give businesses a complete view of their customers and pipeline activity.

HubSpot brings together data from across the customer lifecycle so teams can align their processes and deliver more personalised and consistent experiences.

HubSpot and Dotdigital

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.

HubSpot and Dotdigital

Sync data between Dotdigital and HubSpot without manual data entry or messy, time-consuming imports.

Key features:

Sync contacts, companies, deals, and leads from HubSpot into Dotdigital.
Map custom HubSpot properties, including lifecycle stage, deal values, industry, and more, to Dotdigital contact fields.
Import HubSpot marketing events, form submissions, and custom events as Insight data, with full historical event support.
Sync contacts from all HubSpot lists, or choose specific lists to import.

How it works:

Follow the guided setup in your Dotdigital account to connect HubSpot.

Choose the HubSpot entities you want to sync—contacts, companies, deals, and leads.
Select whether to sync all contacts or specific lists.
Configure opt‑in synchronisation direction and map your consent field.
Map HubSpot properties to Dotdigital contact data fields.
Choose which HubSpot events to import and select the specific events you want to sync.

Once connected, Dotdigital imports your selected CRM data on the configured schedule, keeping your marketing program powered by real‑time HubSpot insights.

HubSpot and Fresh Relevance

By joining up Fresh Relevance and HubSpot, you can fuel your growth marketing and consistently achieve KPIs by personalizing campaigns across channels.

Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website. It also offers a comprehensive set of digital marketing tools to personalize your emails and the website based on these insights.

Recover more shopping carts than with any other system.
Enrich HubSpot with transactional behavioral customer data from your website.
Design the recommendations strategy that best achieves your unique goals.
Improve visitor identification and behavior tracking.

Use cases

Lighten your workload

Make manual data entry a thing of the past by syncing contacts between HubSpot and Dotdigital. When records are created or updated in either app, that information will be automatically shared with the other one.

Take charge of your data

You’re in control of your data. You can set up a one- or two-way sync, which means you can either sync data from only one app to the other or back-and-forth between both apps. You can also add a filter for any subscriber field (like opt in type or custom fields) or HubSpot list to sync exactly what you want—and nothing you don’t.

Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to reach more visitors.

Cross-channel personalization

With Fresh Relevance, features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.