Influence.io

Influence is a loyalty, rewards, and referral platform for eCommerce brands, offering customizable earn and redeem, referrals, tiers, and memberships to build lasting customer connections & drive growth.

The Dotdigital and Influence.io integration captures essential customer loyalty information—such as point balances, tier levels, and other key loyalty metrics—and makes it readily available for email personalization, enabling more tailored and effective marketing communications. With this data integration, businesses can now dynamically display loyalty statuses in email campaigns, which provides customers with relevant updates and nudges based on their loyalty journey.

You will be able to increase your customer engagement strategies. By incorporating loyalty data into targeted campaigns, marketers can create segments based on loyalty tiers, encourage customers to earn or redeem points, and increase overall engagement and retention. The seamless flow of loyalty data into Dotdigital enhances customer communication, promoting both timely and personalized content that drives repeat purchases and fosters brand loyalty.