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Lob

The only automation platform that transforms direct mail into intelligent mail, at scale.

Categories
Direct mail and offline
Collections
Dotdigital-built integrations, Extensions
Resources
Region
  • Americas
Partner tiers
  • Silver
Support

Developed by: Dotdigital

Support Email: support@dotdigital.com

About Lob

Programmatically send personalized postcards, letters, and checks to your customers with comprehensive per-piece mail tracking and analytics.

Lob and Dotdigital

Send customized postcards based on customer behavior or other events. Reactivate lapsed users with personalized postcards or verify your customers’ physical addresses for identity purposes.

Lob triggers each piece of mail on demand, no batching required.

Key benefits of using Lob with Dotdigital

  • Manage your online and offline marketing channels from one single interface.
  • Craft truly omnichannel customer journeys that accompany customers on and off screen.
  • Extend your digital campaigns with postcards, letters, and sealed mailers.
  • Reach unengaged subscribers, who aren’t responding to digital campaigns, with direct mail.
  • Deepen your customer relationships with event invites, loyalty rewards, and other personalized campaigns.
  • Automate your direct mail within Dotdigital‘s program builder, linking it to any marketing program.
  • Test and optimize direct mail within the context of your omnichannel marketing strategy.
  • Encourage a first purchase by sending direct mail featuring a promo code to new subscribers.
  • Send a physical event reminder via Lob to contacts that have attended previous events.

Use cases

  • Re-engage and nurture

    Win back lapsed customers through a multichannel re-engagement program that triggers a direct mail with a coupon code to customers who haven’t purchased in 6 months.

  • Boost sales

    Identify customers who have purchased from a particular product category and send a direct mail promoting a different category that cross-sells well.