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Optimove

CRM Journeys, Mapped by AI. Personalize journeys at scale with customer insights, AI-led orchestration, and all the channels you need, in one place.

Categories
CRM and CLM
Collections
Dotdigital-built integrations
Region
  • UK and EMEA
  • Americas
Partner tiers
  • Bronze
Support

Developed by: Dotdigital

Support Email: support@dotdigital.com

About Optimove

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth.

The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.

Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.

Optimove and Dotdigital

The Dotdigital-Optimove connector is configured on an individual client basis by our Custom Tech Solutions team, in line with Optimove’s standard guidelines. To chat about getting started contact your Dotdigital Customer Success representative.

The Dotdigital-Optimove connector allows you to send Dotdigital email campaigns directly to your Optimove contacts. It syncs email template listings and campaign statistics to Optimove to allow for orchestration and imports Optimove contacts in to Dotdigital to allow for sending.

How it works

  • Dotdigital email template listings sync to Optimove every 30 minutes.
  • In Optimove, select the campaign template and contacts for the send.
  • From the Optimove channel options, select Dotdigital.
  • The connector handles contacts data import and campaign personalization at the point of the automatically scheduled send.
  • Campaign statistics are automatically synced back to Optimove twice daily.

Use cases

  • Get the most from your data

    Take advantage of the full range of Dotdigital functionality to drive customer engagement through targeted omnichannel communications.

  • Customize your messaging

    Sync your collected data to contact data fields and take advantage of Dotdigital’s range of personalization options to really connect with your audience.