Searchspring

Now part of Athos Commerce, Searchspring is the global leading ecommerce search, merchandising, and personalization platform that has provided merchants with powerful, unique, proven product discovery and shopping experiences since 2007.

The Athos Commerce (formerly Searchspring) integration with Dotdigital brings next-level personalization to your email marketing. Now, you can create hyper-personalized target segments for your messaging campaigns, and deliver real-time, AI-powered product recommendations that are uniquely tailored to each shopper—boosting conversions, average order value (AOV), and customer engagement with every send.

Powered by real-time behavioral data and machine learning, our Messaging Recommendations adapt to each shopper’s on-site activity—what they browse, add to cart, and buy—so you can show the right products at the right time. Whether it’s a welcome series, abandoned cart reminder, or seasonal campaign, every email feels hand-picked and relevant. And because personalization is calculated at the moment the email is opened, recommendations are always timely and aligned with the shopper’s most recent behavior.

Our service will automatically append 36 new attributes to each customer record, allowing greater refinement when creating your target segments. Marketers can build and customize recommendation profiles directly in the Searchspring Management Console, then push them into Dotdigital’s EasyEditor with a single click. From there, it’s as simple as drag-and-drop. You’ll have full control over campaign types, recommendation styles (like cross-sell or recently viewed), and how many products to display—no dev work required.