Shopify Plus - Dotdigital Integration Directory

About Shopify Plus

Connect with customers everywhere: sell online, in person, or both with the marketing tools, social integrations, and sales channels you need to get your products in front of customers - and out the door.

Our search for a sophisticated, trustworthy, user-friendly, and streamlined marketing platform ended when we partnered with Dotdigital. Moreover, Dotdigital's amazing support system and flawless onboarding process are definitely added benefits.

Alana Arthur, Customer Marketing Manager at bellabox ANZ

Shopify Plus and Dotdigital

About Dotdigital

Marketing automation: Save time and build connections with your audience with our Customer Experience and Data Platform.

Cross-channel personalization: Increase conversion by personalizing every channel with Fresh Relevance by Dotdigital.

About the Dotdigital integration

Dotdigital is an intelligent marketing platform for ecommerce brands. Our tools make marketing creation and deployment easy and fast. From email design to segmentation, automation to reporting, you can finesse your campaigns and reach customers quickly.

Scaling is easier when data is at the heart of your marketing. By enriching your product data and filtering customers into RFM personas, you can craft personalized messaged with unique product recommendations.

With your data in Dotdigital, take advantage of features including:

eRFM persona insight
intelligent product recommendations
abandoned cart and browse recovery
transactional emails and SMS
dynamic content
default and Metafield data synchronization
back in stock alerts
AI-powered campaign optimization

About the Fresh Relevance integration

Shopify Plus users choose Fresh Relevance to personalize their online store, automate email marketing, test and optimize the customer experience and more.

Quickly and easily implement Fresh Relevance with just a few clicks. Implement, test and improve personalized elements on your website without relying on your internal IT team, and benefit from drag and drop functionality and the ability to pause campaigns with ease.

Customize and coordinate the experience that is presented to each shopper within SMS, app and ads too. Build bespoke omnichannel customer experiences based on personification or identity, behavioral, demographic and geographic criteria, as well as seasons and events.

Use cases

Go Headless

Shopify Hydrogen is a headless commerce solution you can use to build custom Shopify storefronts. Setting up Dotdigital with a Shopify Hydrogen store is easy. You simply connect the Dotdigital integration as normal and install the scripts to your Shopify Hydrogen front end. You customize your headless commerce store to your heart’s content and rest easy knowing that your ecommerce data will correctly sync across to Dotdigital.
Increase sales

Grow your business using Artificial Intelligence. Use powerful product recommendation features to delight shoppers with bestsellers, what other customers bought, and products with similar features or attributes.
Dynamic content

With Fresh Relevance, automatically generate compelling web and email imagery that is unique, relevant and up to date the instant a shopper interacts with your marketing content.
Personalize and engage

Create stunning emails at speed with our EasyEditor. Use synchronized data and preferences to inform every message. Plus, cut back on manual marketing with smart automation tools to trigger emails, SMS and app notifications.
Complex commerce

Dotdigital is fit for brands trading all over the world. Our platform can be used in 21 languages, supports multi-currency and allows you to manage multiple brands and storefronts from one account. Powerful dashboards allow you to track your revenue, orders, and customers giving you a complete picture of marketing performance for your whole brand.